Workshop: Navigating the Path to Commercialization

Workshop: Navigating the Path to Commercialization

Monday-Tuesday, June 18-19, 8:30am - 5:00pm

Co-organizers:
Campbell and the Biotechnology Industry Organization (BIO)

Product Delivery Workshop

New product commercialization is a critical process that requires strategic engagement from several areas within the organization. Yet, in recent years we have seen a systematic decline in the ability of new products to replace those moving off patent.

In a world of shrinking budgets, aggressive competition and new regulatory pressures, sponsors cannot afford to miss the mark on any aspect of commercialization. Consequently, each product launch requires strategic planning and collaboration to ensure that both the strategic aspects of launch are integrated and closely managed.

Day one of this interactive workshop provides strategic perspectives around key aspects of commercial planning and outlines current best practices for managing cross-functional new product commercialization in the context of today’s global commercial environment.

During day two of this workshop, participants will form competitive teams during an interactive commercial simulation exercise designed to enhance commercial decision-making. In this competitive environment, each team will face unknown elements of scientific, regulatory, and commercial risk. Therefore, collaboration, in-depth analysis, and strategic thinking are required to win the game.

This event is focused on serving the needs of life science professionals working cross-functionally to commercialize new products or in-license phase II & III assets. Attendees will include professionals from:

  • Marketing & New Product Commercialization
  • Managed Markets
  • Brand Directors
  • Medical Affairs Professionals
  • Sales Professionals

Agenda for the Workshop June 18 and 19, 2012.

How to Register

The cost to register for the Workshop: Navigating the Path to Commercialization is $395 in addition to your 2012 BIO International Convention Registration. When you register for the Convention simply add the 2012 Workshop to your registration at convention.bio.org/register